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This web page champaignaviation.com states the following, "Champaign Aviation provides safe, professional, and personalized flight training in the Champaign-Urbana metropolitan area." We saw that the website also stated " Call today to schedule your Private Pilot." It also said " Current Pilots, call today to schedule your Instrument Rating." The header had Flight School as the highest ranking optimized keyword. It is followed by Illinois, Champaign, and Flight Training which isn't as ranked as highly as Flight School. The next words champaignaviation.com used was Private Pilot License. Learn to Fly was included but will not be understood by search parsers.